Unedited
10/18/11
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Up Selling

The object of up-selling is to get the customer to buy a more expensive product or service. For example, a fast food business advertises a breakfast with coffee. When the customer orders the breakfast the person taking the order asks if they want the meal with orange juice. But, the orange juice option costs more, a fact the business may or may not disclose. If they do not disclose the greater price involved then the business is "leading the customer to false expectations." In the main, most up-selling is quite ethical as both parties understand the greater expense involved.