Story Telling

Sometimes the client is a willing fool. What they want is a good story they can boast about. Here a trades person builds themselves up as the best for miles around. They are the best mechanic in the city, the best dentist around, the best architect and so forth and so on. An antique dealer might cite how educated they are, how worldly they are and how many years they have been in the business. Some clients gravitate to the best story tellers as they go through life in a bubble, living out a romantic dream of the world in which they surround themselves with the finest people around. This is problematic to good business people who, in order to compete, are forced to play the story telling game. Obsessively ethical people simply will not get involved in story telling which places them at a competitive disadvantage. In darwinian ethics such people are considered fools and legitimate prey.

• Darwinian Ethics
• Fools