Staging

Staging: setting up a business environment in a way that expresses all the symbols of a good business and its products. Staging is an accepted part of selling a house. Here the realtor brings designer furniture into the house that is to be sold. But, there are many other darker uses of staging to trick a prospective buyer into a sale. Staging helps convey professional competence and a good image. It involves carefully planned dramatic presentations that are done over and over until they are refined to a science. Staging plays on the client’s emotions. The science of staging seduces the mind and emotions to cooperate with the business whether or not they are offering good work, something of value, or a reliable product. Used car dealers have a saying about staging; “If it don’t go, chrome it.” That is to say if you have a bad car polish it, clean it, and chrome the wheel rims and other parts to make impulse buying easier.

• Salting