Making Claims

A common statement the shopping public comes across is "I am the best."  Being the best at anything is derived from several categories of performance. This is a claim of outperforming ones competitors. For example, the best carpenter would be obsessive about leveling every board he used. The wood he used would exceed standards in the industry for quality and straightness. He would reinforce walls that experience has shown need more wood in spite of what the architect called wants. His execution of the work would be facile (easily, done not cumbersome). Another level of being the best the carpenter would be on time acknowledging all protocols of a good business person (being professional). Being the best means "not cutting corners and producing a refined product." Here the cost of the project in the end may or may not have any relevance to the ethically of the carpenters actions. see constructive knowledge Obviously, the best, in real time, are a mix of the above.

• Puffery
• Deception
• Overselling
• Lying
• Fraud
• Egotistical Assertion
• The Truth
• Outperform