Unedited 3/13/09
Home

Leading a client to false expectations refers to deceiving a client by leading their thinking towards the belief they are getting something of worth when in fact the product or service is of diluted value or worthless altogether. This unethical (and sometimes illegal practice), permeates the American culture of small businesses as well as large businesses. Large corporations excuse themselves from moral censure by claiming that their deceptions are merely culturally acceptable marketing strategies. Approximately 40% of one-on-one human communication is non-verbal. This means that a salesman can lead a client to the belief they are receiving value when they are not by cleverly using verbal nuance and body language to assure the client everything is all right. Additionally, clients are visually led to false expectations by the very clever graphic designs of marketer's. Their words presents present the promise of a quality product or service but in fact on the "backside" of a transaction the marketer's do not deliver.

Fraud "A knowing misrepresentation of truth or concealment of a material fact to induce another to act to act to his or her detriment." Black's Law Dictionary

Note:

• Fraud

Copyright 2009
Dianic Publications