Give and Take Ratios
G&T Ratios

The ratio between cost, and value received. While this ratio does not tough directly on ethics it is important when evaluating a business to focus on the value a client is receiving in a transaction. If a business has a high G&T ratio this looks favorably on the degree with which a business will sincerely work with a customer to iron out problems, and give in if they have to, even if the business loses a little money. It means the business listens to its customers. In other words, is the business extending goodwill? A large corporation or radically optimized business is sometimes too stingy to extend goodwill; every cent counts to the company's management. Businesses that have a low G&T ratio are difficult to work with and can leave the customer emotionally drained dealing with them.

• Radical Optimization
• Gouging
• Insincere Dealing