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Fatiguing Customers Into Compliance This is a strategy business people use to wear down their clients with regards to the price of merchandise or the quality of their services. It is played out as a mental game wherein the customer is repeatedly put through hoops, must endure endless denials and sometimes out right lies. This is an ethically questionable tactic but one that to some degree is part of the culture. A similar strategy called muscling the client does not play games on a cerebral level. It is more arm twisting than game. For example, building contractors who customarily work on projects of a half a million dollars or more will almost reflexively muscle a client on a $3000 job for more money. These builders work on tight schedules and move their projects forward in spite of the objections of their clients. Certainly there are many combinations of muscling and fatiguing that can occur. There is much to be said here about the client's responsibility stick up for themselves. From and ethicists point of view this practice might seem unethical but from a business standpoint it is not since consumers do not always understand the complexities of building a house and making timely decisions. One cannot forget that the contractor is immersed in a darwinian world where his or her daily survival depends of looking after themselves. The flow of their business must be maintained to stay profitable so there is little time to quibble. Business people who muscle their clients reveal clues about their business ethic early on in negotiations. Probably, every business person at some time has had to move things along by muscling their clients. The ethicacy of this action is in how often this occurs and how mismatched the client is to the contractor. Note: Fatiguing people into compliance works both ways. Business people do it but it is not unheard of for the buying public to play this game. Once the game begins a merchant might respond to an aggressive customer by fatiguing them in response simply to get some distance in the negotiations.
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