Bigger is Better

Here the business person sells the customer a product or service that is more expensive when a less expensive product or service would do just as well. For instance, in the electrical construction business electrical contractors will oversell a home owner on a new main service (meter and breaker box). The house has used a 125 amp service for decades and needs to be replaced. By the reckoning of an inexperience or incompetent electrician, the house needs a 200 amp service. The electrician does not care what the facts are because to him "bigger is better." He is deciding how the work is to be done based on his gut instinct and not deciding what is needed by mathematical calculation. Incompetent people virtually “paint by the numbers guessing their needs here and there.” Unfortunately, in this example, the customer pays the cost for the electrician’s unprofessional behavior. Here the business person sells the customer a product or service that is more expensive when a less expensive product or service would do just as well. For instance, in the electrical construction business electrical contractors will oversell a homeowner on a new main service (meter and breaker box). The house has used a 125 amp service for decades and needs to be replaced. By the reckoning of an inexperience or incompetent electrician, the house needs a 200 amp service. The electrician does not care what the facts are because to him "bigger is better." He is deciding how the work is to be done based on his gut instinct and not deciding what is needed by mathematical calculation. Incompetent people virtually “paint by the numbers guessing their needs here and there.” Unfortunately, in this example, the customer pays the cost for the electrician’s unprofessional behavior.

• Overselling
• Taking Liberties
• Churning
• What if?
• Painting by the Numbers