Bigger is Better

Here the business person sells the customer on a product that is more expensive when a smaller product would do just as well. In the electrical construction business electrical contractors will oversell a home owner on a new main service (meter and breaker box). For instance, the house has used a 125 amp service for decades and needs to be replaced. By the reckoning of an inexperience or incompetent electrician, the house needs a 200 amp service. The electrician does not care what the facts are because to him "bigger is better." He is deciding how the work is to be done based on his gut instinct. But his instincts are modified by his desire to make greater profits. Some of this is plain incompetence. Incompetent people virtually “paint by the numbers,” selecting wires sizes and equipment sizes to cover all possibilities. Unfortunately the customer pays the cost for the electrician’s unprofessional behavior.

• Overselling
• Taking Liberties
• Churning
• What if?
• Painting by the Numbers