| Unedited 9/24/11 Home |
Small Business Ethics |
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Where there is aggressive billing there is a noticeable disparity between what the buyer expects, and what they actually get. Aggressive billing occurs when there is a denial of customary billing practices. Ostensibly agressive people make decisions in the name of helping the customer, but they run the bill up considerably by seizing the reins of control. Where there is aggressive billing there is a tendency to exaggerate every detail of a transaction. Clients normally have fixed expectations of what constitutes a deal that are developed over years of transacting hundreds or even thousansds of deals. For example, in aggressive billing there tends to be some concealment of the true costs. A major car rental agency might advertise a car a $16.50 a day and $26 a day for insurance, but when the final bill comes due it is $85 a day for insurance and rental. The agency knew from experience and calculation that they could leverage up the price a certain amount at the inception of the rental. And, they knew at the time of returning the car the traveler would be tired, wanting to get home and so added more fees, penalties and costs. Simply because the client left a business card on the front seat, thus becomes becomes cause to charge ten dollars to clean the car. If the client had dealt with a smaller company there would have been more adherences to customary billing practices (see system houses). The billing would have been more upfront and honest. One of the most common tactics associated with agressive billing is "tactically fatiguing the customer into compliance" with their demands and business methods.
Copyright © 2008 Dianic Publications Berkeley, California
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