| Unedited 10/22/08 Home |
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There is aggressive billing where there is a noticeable disparity between what the buyer expects, and what they actually get. Aggressive businesses learn their clients habits and weakenesses to exploit them. Aggressive billing occurs when there is a denial of customary billing practices. Here, there is a tendency to exaggerate every detail of a transaction. Clients have expectations that are developed over years of dealing with other business people. For example, in aggressive billing there tends to be some concealment of the true costs and an average estimate of similar transactions. A major car rental agency might advertise a car a $16.50 a day and $26 a day for insurance, but when the final bill comes due it is $85 a day. The agency knew from experience and calculation that they could leverage up the price a certain amount at the inception of the rental. And, they knew the traveler would be tired, wanting to get home when they returned the car and so added more fees, penalties and costs. Simply because the client left a business card on the front seat becomes cause to charge twenty dollars to clean the car. If the client had dealt with a smaller company there would have been more adherences to customary billing practices (see system houses).The billing would have been more upfront and honest.
Copyright © 2008 Dianic Publications Berkeley, California
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